Was ist Web 2.0?
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About the video
Welcome von Matthias Schrader und Keynote von Andreas Weigend
About Matthias Schrader
Matthias Schrader is CEO of SinnerSchrader, which he established together with Oliver Sinner in 1996. Three years later SinnerSchrader went public and the SinnerSchrader Aktiengesellschaft was founded. Since 2002 Schrader is the sole Chief Executive Officer and he is responsible for sales, marketing and strategy of the agency. Prior to this, he worked as an editor at several trade journals, while studying History and Informatics in Hamburg.
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About Andreas Weigend
Dr. Andreas Weigend ist einer der weltweit führenden Vordenker für die Umsetzung von Kundenbedürfnissen in internetfähige Dienste. Sein Credo "Wir wissen nichts, aber wir können es messen" hat er in seinen Jahren bei Amazon.com zur Vollendung gebracht. Unter seiner Ägide entstanden viele der Such-, Auswahl- und Kaufhilfen des größten Online-Versandhändlers, die das "System Amazon" bis heute einzigartig machen. Der gebürtige Deutsche studierte Physik, Elektrotechnik und Philosophie in München, Cambridge und Stanford, forschte am berühmten Xerox PARC in Palo Alto und lebt heute als Berater in San Francisco, Shanghai und auf weigend.com.
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