next09 - Viral online gegen Viral offline. Was funktioniert besser?

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About Martin Oetting

Martin Oetting is one of the few German marketers entirely specialising in word-of-mouth marketing and viral communications. He is research director at trnd, the German word-of-mouth marketing pioneer, and in late 2008 he submitted his doctorate dissertation on word-of-mouth marketing, scheduled to appear in the summer 2009. Oetting is a frequent speaker both in Germany and abroad, and his blog ConnectedMarketing.de is the biggest German blog entirely dedicated to viral effects and word of mouth. Until 2004, he worked for Grey Global Group in various positions. After studying in Germany, France and England, he received his Master's in Business in 1999.
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About Sven Markschläger

Sven Markschläger is International Head of Digital Marketing at Jägermeister since 2007. He is in charge of the department Digital Marketing and takes care of all national and international digital measures of the company. Considering the digital approach to the consumers, Jägermeister does not pursue a global strategy, but carries out an exceedingly effective local niche policy in over eighty countries. This offers various possibilities in regard of the digital universe. After his studies of Media Informatics, Markschläger started working at the Karlsberg brewery in the department for Innovative Brands. During his activities he was responsible for the digital brand management of domestic brands.
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