next09 - Community Management for Sustainable Customer Relationships
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About the video
Edelwiser: Co-Creation and Off-/Online Community Management for Sustainable Customer Relationships
About Paul Blazek
Paul Blazek is founder and managing partner of the Web Innovation Lab. The Vienna based company leads clients into the world of dialogue-oriented digital communications and focusses on user and community activation in order to achieve sustainable brand effects. As an employee of various banks, a major consulting firm and a media agency Blazek worked on marketing strategies for communication products. Together with his teams he created more than 150 webprojects for national and international clients and is regarded as one of Austria's leading experts on interface and community know-how on the Internet.
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About Erwin Werdenigg
Erwin Werdenigg is founder and CEO of Edelwiser. Edelwiser offers a professional range of high-quality, sidewall laminated, all-mountain and carving shaped skis. Each pair of skis shows its individual topsheet graphic design, brought in by the customer in an interactive and collaborative process, retailing at the same price as comparable mass production products. Edelwiser received several awards, including the Austrian Multimedia & e-Business National Award 07 and the Volvo SportsDesign Award at ISPO 2007. Already in 1995 Werdenigg organized the "Austrian Internet Congress" in cooperation with the Austrian Broadcasting Corporation, ORF and of a number of other successful Internet related conference events. After that he worked on "Nocknet", a tourism destination development project, and "Echtzeit" a business enterprise in Berlin and San Francisco.
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